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The Top Pages by Traffic tool is designed to help you identify which specific pages on a website are performing best in organic search. By analyzing any domain, you can view a prioritized list of URLs based on their estimated monthly traffic and total keyword footprint. The dashboard also tracks momentum, highlighting whether a page is gaining or losing keyword rankings, which helps you distinguish between evergreen content and pages that may be losing their competitive edge.
To get started, enter a URL to populate the main table. Each row provides a high-level overview of a page’s reach, but the real utility lies in the expandable URL view. By clicking on a specific link, you can drill down into the underlying keyword data for that page. This reveals the specific search terms the page ranks for, their current positions, and the search volume they generate, allowing you to see exactly how a single page captures its audience.
From a strategic standpoint, this tool helps move your SEO efforts from guesswork to data-driven execution. Instead of wondering what topics to cover, you can analyze your competitors' top-performing pages to understand which content structures and keywords are actually yielding results. Monitoring these pages allows you to find high-traffic opportunities you might have missed or identify declining content in your niche that you can potentially outrank with more comprehensive, updated information.